Custom Flexible Packaging For Cosmetics

The health and beauty industry has seen tremendous growth over the past few years, and much of it has come from unprecedented sources. Social media and influencer marketing have been able to increase brand awareness, boost product recognition, and propel sales beyond measure. Now, more than ever, it’s crucial that your product’s quality and packaging, align with your brand’s identity and story that you’ve so cautiously crafted and perfected. 

flexible packaging for cosmetics

Flexible packaging has a myriad of benefits, including:

  • Its pliable material, which is durable, yet lightweight and can be produced into a multitude of shapes and sizes. Flexible pouches and rollstock can be filled with hard to hold products, such as liquids, powders, gels and oils. 
  • An airtight seal from high-quality adhesives and barrier films, which ensures product integrity, and makes it ideal for skincare packaging.  
  • Higher filling volumes than rigid containers, allowing for more product to be allocated to a smaller space and giving consumers the ability to bend and squeeze the packaging in order to make use of every last drop. 

sample pouches for cosmetics + travel sizes

Many consumers prefer to try single-serving pillow pouches or sachets before they purchase full-sized packages, or like to have the option to buy smaller sizes in order to meet travel requirements. Sample sizes, such as daily dose and single-use packets, are a great marketing tool to encourage low-risk trials while increasing brand awareness. High barrier, puncture-resistant films that can be used in trial sizes are also features that are particularly attractive to frequent travelers. Let your product grab consumers’ attention at first glance, with standout packaging.